Privacy Policy

Overview 

Florida Keys Realty Group LLC is a real estate brokerage that provides services to buyers, sellers, renters, and landlords within the real estate market.

This Notice does not cover the privacy practices of Florida Keys Realty Group LLC ‘s sales associates, nor does it extend to any websites or mobile applications they may independently run. For details on their privacy practices, please consult with our sales associates directly.

Additionally, this Notice does not apply to:

• The personal information and privacy practices of affiliate businesses

• Our personal information and privacy practices concerning job applicants, employees, and other Florida Keys Realty Group LLC personnel; or

• The personal information and privacy practices of Florida Keys Realty Group LLC sales associates.

What is Personal Information?

“Personal Information,” as defined in this Notice, refers to data that identifies, relates to, describes, or is reasonably capable of being associated with or linked to a specific consumer or household. It excludes anonymized, aggregated, or de-identified information that cannot be linked to an individual, as well as publicly available information.

Personal Information We Collect

Information You Provide

We collect Personal Information that you voluntarily provide when you use our Services, including:

• Creating an Account: When you create an account through our Online Services to save property searches, sign up for alerts, or access other features, we collect your first and last name, email address, username, and password. Optionally, you may also provide your phone number and street address.

• Contacting Us: When you reach out with questions or concerns about our Services, business, or other matters, we use your provided information, such as name, location, email address, and phone number, to address your request or provide relevant information.

Information We Automatically Collect

Our Online Services automatically gather certain information about your device, browser, and activity, including:

• Device and Usage Information: This includes your device’s IP address, browser and operating system details, unique device identifiers, pages visited, links clicked, and other interaction data. We may also collect location information depending on your device settings.

• Cookies and Similar Technologies: We use cookies and similar technologies to enhance features and collect data. Cookies are small files placed on your device. You can refuse cookies through your browser settings, but this may limit your access to certain Online Services features. For more details on managing cookies, visit www.allaboutcookies.org.

• Web Beacons: These are small electronic files on our pages that help us count users and gather site statistics, such as recording content popularity and verifying system integrity.

Cookies and similar technologies help us:

• Estimate audience size and usage patterns

• Store and manage your preferences

• Speed up searches

• Recognize you on return visits

Third-party partners may also use cookies and similar technologies to collect information about you. We use tools like Google Analytics to understand website usage. For details, visit Google Analytics. You can disable Google Analytics through the opt-out add-on.

Information from Third Parties

We may receive personal information from third parties to supplement what we collect directly. We may combine this information for the purposes outlined in this Notice.

How We Use Personal Information

We use your personal information to:

• Fulfill the purpose for which it was provided

• Provide and enhance our Services

• Create and manage your Account

• Support and respond to inquiries, including connecting you with an Florida Keys Realty Group LLC broker or sales associate

• Communicate updates about our Services and policies

• Send marketing and promotional materials

• Personalize your experience on our Online Services

• Maintain the safety and integrity of our systems and business

• Conduct research and product development

• Comply with legal obligations and respond to law enforcement requests

• Manage business transactions and protect our rights and those of others

Legal Basis for Processing Personal Information

Depending on your location, applicable laws may require us to specify the legal basis for processing your personal information, including:

• Consent: Processing based on your provided consent

• Legitimate Interests: For purposes such as managing relationships, marketing, fraud detection, and system security

• Contractual Necessity: Processing necessary for contract performance or steps prior to entering into a contract

• Legal Obligation: Processing necessary to comply with legal requirements

How We Share Personal Information

We may share your personal information with:

• The Florida Keys Realty Group LLC Network: Including our affiliates, subsidiaries, and sales associates

• Service Providers: For services like data hosting and processing

• Corporate Transactions: In case of business transitions like mergers or acquisitions

• Government Authorities: To comply with legal or regulatory requirements

Data will not be shared with third parties for marketing or promotional purposes.

We may also de-identify or aggregate information for additional uses.

Your Choices and Legal Rights

Your Choices

• Electronic Communications: Opt out of marketing texts or emails using the unsubscribe link. Administrative messages may still be sent.

• Your Account: Access or manage your personal information through your Account. For assistance, contact us at info@floridakeysrealtygroup.com.

Your Legal Rights

Depending on your location, you may have rights such as:

• Accessing your personal information

• Requesting confirmation and copies of your information

• Rectifying or updating inaccurate information

• Deleting information under certain conditions

• Restricting or transmitting information

• Withdrawing consent or objecting to processing

Contact us at info@floridakeysrealtygroup.com to exercise these rights. If you are in the EEA, Switzerland, or the UK and are not satisfied with our response, you may lodge a complaint with your local data protection authority.

U.S.-State Specific Privacy Notice

Residents of California, Colorado, Connecticut, Utah, or Virginia may have additional privacy rights. 

Information Security

We implement security measures to protect your personal information, but no data transmission or storage is entirely secure.

Information Retention

We retain personal information only as long as necessary to fulfill its purpose, comply with legal obligations, or protect our interests.

Links to Third-Party Websites and Social Media

Our Online Services may link to third-party sites or services. Review their privacy policies as we are not responsible for their practices.

Children’s Privacy

Our Online Services are not intended for children under 18, and we do not knowingly collect their personal information.

International Transfers

Your personal information may be transferred to countries with different data protection laws. We use appropriate safeguards for international transfers.

Data Privacy Framework

Florida Keys Realty Group LLC adheres to the EU-U.S. Data Privacy Framework, the UK Extension, and the Swiss-U.S. Data Privacy Framework. For more information, visit Data Privacy Framework.

For questions or complaints regarding compliance, contact us at info@floridakeysrealtygroup.com.